A career coach in Singapore for the next step, not just the next job.
Cindi Wirawan is a Singapore-based ICF PCC executive coach and LinkedIn Top Voice for careers. She coaches leaders, managers and professionals across Asia Pacific — in English, Mandarin, or Bahasa Indonesia — to lead with more influence and be seen for the value they bring.
Four ways leaders work with Cindi.
Executive coaching
One-to-one, confidential coaching structured around your goals and, where there is one, your sponsor's expectations. Engagements typically run six to twelve months and can include a 360 assessment such as Prism 360.
Career direction & transition
For professionals deciding what comes next: clarifying direction, testing options against real market signals, and building a plan you can act on rather than agonise over.
Visibility & LinkedIn branding
Positioning, profile and a repeatable content rhythm so the right people understand your value — drawn from Cindi's work as founder of Vibe Tribe and a LinkedIn Top Voice for careers.
Interview & promotion readiness
Practice-heavy preparation for interviews, promotion panels and senior conversations: your story, your evidence, and how you handle the hard questions.
Who coaching suits.
Most clients come through their organisation. Individual leaders and professionals are welcome to enquire directly.
- Senior leaders taking on a bigger remit
- Newly promoted executives finding their footing
- High-potential managers who want more influence
- Professionals navigating a career change or relocation
From first call to results.
- 01
Chemistry call
A short conversation to check fit, understand where you are, and agree what success would look like.
- 02
Goals & assessment
We set clear coaching goals. Where useful, a 360 assessment such as Prism 360 adds outside perspective.
- 03
Coaching sessions
Regular one-to-one sessions over six to twelve months, in person in Singapore or over Zoom across time zones.
- 04
Review
We check progress against the goals we set — and, in sponsored engagements, close the loop with your organisation.
What coaching clients say.
“I'm grateful to Cindi for being my coach within the Citi Asia Pacific Inspiring Diverse Leaders Program. Her graceful sponsorship and advice allowed our team to build a great collaboration, practise new skills, recognise our strengths and succeed with a final presentation. She is indeed someone who can help you boost your personal development and build your brand!”
“Cindi is a remarkable storyteller who uses a very personable approach in conducting her workshops. We engaged her as a speaker for our “Art of Professional Networking” workshop, and she has the ability to be succinct in conveying key actionable points to improve one's online and offline networking presence. Would definitely recommend Cindi as a speaker.”
“Thanks to Cindi, I gained confidence in interviews. For anyone who seeks to refine their interview skills, Cindi is the person you are looking for.”
“Having had the opportunity to attend sessions by many great speakers across the world, from corporate leaders to academics and industry experts, I can confidently say that Cindi ranks among the very best presenters I have ever had the chance to see. She has a natural stage presence, a compelling delivery, and an ability to hold the room that few can match. The techniques she shared were hands-on and practical, which made the session genuinely useful rather than just theoretical. If you're looking for someone to help you become a better speaker or communicator, I would highly recommend Cindi.”
“Cindi is the real deal. I've been in the field working with CISOs since 2012, and our mission has always been to elevate and support them. We've worked with a number of executive coaches over the years, and they are not all equal. Cindi is in a class of her own. She led a session for us with about 30 CISOs and it was one of the best I have experienced. She genuinely helped the people in the room, and it was exciting to watch it work.”
“Cindi's talents know no bounds. Cindi's grace, insight and charm command an audience. I was lucky enough to witness her stage presence expertise in action when she conducted a 'leader as coach' session for our senior leaders. Not only did she have the 60 plus leaders from across APAC listening to every word, the thoughtful activities and practical insights left a lasting impact. Cindi read the audience, kept their attention and made an impact.”
“Cindi facilitated a talk on personal branding and next career steps. She brought thoughtful, grounded insights that resonated deeply with participants at a crossroads, and delivered her content in a highly engaging way, balancing structured material with interactive elements like quizzes and audience engagement. Participants responded very positively, highlighting her clear delivery, well-paced speaking style, and warm presence. She creates a safe and energising space for reflection. Cindi is also a joy to work with, collaborative and committed to creating meaningful impact. I would highly recommend her as a speaker and panellist.”
“I had the pleasure of attending Cindi's presentation skills workshop today and the transformation in me was immediate. She strikes a perfect balance between theory and practical experience. Her demonstrations showed us a live version of the theory immediately, helping us instantly understand its applications in the real world. Her practical insights helped me shape a practice presentation that exceeded my own expectations. Most importantly, she helped me find the confidence I was missing. I'm walking away from this session feeling like a much more capable presenter and I know these skills will be a game-changer for me throughout the year.”
“Cindi has been a great trainer and coach at Control Risks. I attended several group training sessions as well as one-on-one sessions. In both formats she excelled. Her positive personality and optimism is complemented by her academic knowledge of human resources and career training. Cindi is a real professional. She knows the consulting industry and has enough life experience to make her advice and coaching relevant to senior managers.”
“It was a pleasure attending Cindi's workshops, “Make Your Elevator Pitch Impossible to Forget” and “Turn LinkedIn Into Your Silent Job Search & Networking Assistant”, at Nanyang Technological University, Singapore. This was the first workshop I've attended that provided such practical and actionable guidance for before, during, and after a career fair. Cindi clearly mapped out how to plan our limited time and resources strategically, helping us take meaningful actions to maximize the return on investment from career fairs. In addition, although I've been on LinkedIn for several years, I had yet to unlock many of its powerful features. Through her engaging live demonstrations, Cindi helped me discover and make better use of these tools.”
“Cindi is an exceptional LinkedIn and career coach who transformed my approach to professional branding. Her structured guidance helped me think through how to build a stronger LinkedIn presence while gaining clarity on my career path. Her attentive coaching style and strategic insights make her invaluable for anyone looking to advance their professional journey.”
Start with a conversation.
Tell Cindi where you are and what you want to change. She replies personally — usually within two working days. Looking for team programmes instead? See corporate training.